My Story

Welcome to Honey & Wildflower Co.

My journey began in retail back in 2021, where I discovered my passion for putting the customer first. I started as a Sales Assistant at David Jones, and later became a Flagship Store Manager for Lovisa, where I fell completely in love with the world of jewellery.

At the end of 2022, I began creating my own jewellery out of resin selling at Kirribilli, Bondi, and Rozelle Markets. My backroom soon turned into a mini warehouse, and I spent countless late nights preparing for weekend markets while juggling my full-time role as a Cluster Manager for a French lingerie label at David Jones.

Over the years, I’ve worked across various retail brands - learning what truly makes a customer tick and steadily climbing the retail management ladder. 

In 2025, I returned to my hometown of Johannesburg, South Africa, where I launched Honey & Wildflower Co., a brand that now trades online via Shopify, Yaga and at local markets.

I’ve always loved making things, and I absolutely love selling them. I come from a  family in the heart of Joburg, where art and creativity filled my childhood. My best memories are of messy, joy-filled days making paper, cooking plum jam, drawing, sewing, baking, and beading.

The name “Honey & Wildflower Co” was inspired by my fascination with wildflowers - wild, untamed, and free. They remind me to create with authenticity and heart.

I’ve studied many South African makers across beauty, lingerie, and retail, and my dream is to one day bring them all together and create a women’s hub where jewellery, intimates, and beauty unite. A paradise of everything we love, and everything that makes us love ourselves.

For now, I’m starting with jewellery.

Jewellery is something to love, to hold - it is self love! Every piece I make is inspired by meaning - joy, love, and all the little things we crave in this world. I want my customers to feel that spark of “I have to have this.”

I also write a blog on Substack, sharing glimpses of my  life day-to-day, DIY projects, jewellery specials, and retail in general.

Welcome to my world.  Welcome Wildflower.